It is a
testament to an entrepreneur's talent when he no longer needs to seek out
customers because they are coming to him. This is the enviable position Albert
Grossman achieves during his career as the manager of several very successful
artists. His greatest strengths are the ability to sense artistic talent, and
then sell it. Many businessmen of his stature might choose to stay in the city
to show off symbols of their success, but he decides to move to rural New York
instead. It is here that he settles in the hamlet Bearsville, and begins
building a comparatively modest, yet impressive empire.
Similar to Chess Records in Chicago, or Motown in Detroit, Grossman
designs his Bearsville Records empire to be a one stop shop for the 1970s music industry. It is replete
with temporary housing for his growing collection of employees, restaurants, a
recording studio, a support staff who skillfully attend to every need of his
growing stable of artists, and a head office for publishing. All of this points a man with a well developed
business acumen fueled with raw ambition. If he were less sophisticated, he might
hang a shingle outside his office that says, It you aren't growing, you're dying.
More specifically, his most obvious strength is boardroom
negotiating, but then there is his often overlooked talent of refraining from
micromanaging the careers of his artists. The unwritten bargain he has seems to
have with his artists is they are free to create music and he sells it. It is a
powerful combination, but it is also his greatest weakness. Of all the careers
he manages, Paul Butterfield's is a good example of everything that is both
good and bad about Albert Grossman's management style.
Remember, in 1965 he agrees to manager Butterfield's career
because he hears something visceral in the twenty three year olds brand of blues. Then,
in spite of the fact that Butterfield never becomes a comparatively strong commercial
success, he remains loyal to him, always treating him as an artist of remarkable
distinction. The fact is Paul Butterfield probably would never have sustained success if it were not for Albert Grossman. As Danny Goldberg
remembers, On the few occasions I saw him with Butterfield, Albert treated him with the greatest respect,
as someone who, regardless of whether he was making money from him or
not, was to be regarded as a major figure. However, their relationship must come under
intense questioning between 1975 and 1980, as Butterfield stops living up to
his end of the manager/artist bargain. Butterfield's downward spiral seems to begin during the collapse of his second band Better Days. It is here that the young blues man begins to fall prey to his own demons. The solace he seeks through self medication with alcohol and street narcotics strips away most of his self confidence, and then slowly chips away at both his personal and professional life. His first solo project, Put It In Your Ear, shows fans what happens when one of the century's greatest bandleaders abandons his role to outsiders. After that failure, the only two projects that seem to keep his career floating are his impassioned performance at The Last Waltz, and then his brief, yet high profile position in Levon Helm's RCO All stars.
Then there is the failed attempt to resurrect his solo career with an appearance in September of '78, on
When
Butterfield returns stateside, he forms the Danko/Butterfield Band with friend
and fellow addict Rick Danko. They turn in some adequate shows but mostly, the short
barroom tours are a manipulation of the system to support their alcohol and
narcotic fueled lifestyle. It isn't long before rumors and eye witness accounts
of personality conflicts cause their performances to become unreliable. At one
gig, Danko plays only harmonica and Butterfield strums guitar, enraging the fans.
Eventually, every show becomes a potential powder keg of unpleasant surprises
for promoters, bar owners and fans. In the tightly knit music industry the two
former rock stars become known as the dangerous
duo.
It is this pattern of self-destruction that Butterfield tries to address when he confesses to Rolling Stone, I
These situations often prompt questions from
outsiders about the behavior of the bystanders who seem to simply watch catastrophe
unfold, so it is fair to wonder about Grossman's role during these years. It is possible that he is demonstrating a blind
loyalty, or looking for opportunities for a final payday. After all, it is
common knowledge that he does purchase a life insurance policy on Janis Joplin
shortly before she dies of a drug overdose. Maybe he was plotting ways to posthumously
capitalize on Butterfield's decline too-
we will never know.
However,
in Grossman's defense, Danny Goldberg
remembers, Albert Grossman stayed loyal. He really loved Paul,
and it broke his heart to see him fall apart the way he did. But Albert never
presumed to tell people how to live their lives. His philosophy was self-reliance. It is easy, to smugly look back at the
seventies, and wonder why the common error of bystanders to addiction catastrophes justify
their lack of intervention by professing loyalty, but the 70s is a different time. It seems that in
his own way, Grossman thinks the best remedy for Butterfield decline is to
encourage him to get back in the studio, and solve his problems through hard
work.
Contrary to Butterfield's career prognosis, Grossman's career
is still on a steady ascent. In the late seventies he is expanding his business
into new markets. Similar to Woodstock, the music scene in Memphis is also a
melting pot of great American music, only with a richer history that easily dates
back into the 19th century. The success of postwar labels like Sun, Stax, and
Hi are a testament to the vibrancy of the Memphis scene, but as the industry
fragments to other urban centres during the seventies, the Memphis labels become
vulnerable to corporate takeover.
It is during this period of decline that Grossman negotiates a deal with Willie Mitchell, and his label Hi Records. The agreement comes with the option to employ the talents of the famed singer, songwriter, arranger, producer, and businessman, and in the process help the Bearsville artists. Mitchell has an impressive production resume that includes luminaries such as Ann Peeples, and of course his star achievement, Al Green, so the transaction is a coup for Grossman. While the deal to expand into Memphis does serve several Bearsville's artists well, for Butterfield it spells disaster.
One of Mitchell's first Bearsville projects is with Butterfield's girlfriend Elizabeth Barraclough, who in 1979, records her second album Hi with Mitchell in Memphis. She is happy enough with the results of the project that she returns to Woodstock, and suggests to Butterfield that he and Mitchell might be a good fit. It has been five years since he has released any product, so he goes to Memphis with Barraclough, and according to Joe Perry, ...the Hodges brothers and Memphis horns would come around, and Paul knew of them. He fit right in with these guys. The Butterfield/Mitchell team should be a winning combination, but in spite of Mitchell's pedigree, the project will become yet another Butterfield disappointment.
Butterfield's relentless abuse with alcohol, various narcotics, combined with poor dietary habits take a toll on his body. In 1979 he develops an inflammation in his lower intestine called diverticulitis, which he does not address properly, and it develops into a more serious infection. The untreated inflammation causes a perforation of his intestine, which then allows puss and waste to enter the abdominal cavity. This damages the membrane which protects the internal organs known as the peritoneum, creating the condition known as peritonitis.
If his condition sounds dire, that's because it is.
Peritonitis is painful, and if not addressed quickly, will lead to certain
death. While in the Memphis studio, he collapses, and is rushed to the
hospital. He later will reflect that at the time, he thinks the pain is the
result of too much barbeque, but he is running out of that kind of good
fortune. Once a doctor diagnoses his peritonitis, he is hospitalized undergoes immediate surgery
where his colon is severed, and a colostomy bag connected, allowing the damaged
intestine area to heal. Then, the recovery advice by the doctors is that he remain
stationary, discontinue his abusive lifestyle, and alter his diet, but these sound
instructions are lost on someone armed with Butterfield's almost childish sense
of invincibility. It will not be long before a returns his old lifestyle.
A couple of years later he will confide in Don Snowdon of the L.A. Times, To
make a long story short, my
intestines burst...... I ended up having four
operations and you don't realize what it takes out of you, energy wise.,
he said, You think you can come right back , so I went back to work and
herniated the scar tissue in my stomach. I had three hernias from playing
the harmonica, so it was a vicious circle. Sure it occurred to me that might
not be able to play anymore, but I got that Irish ornery thing going and said,
I'm going to make it through this and I did with a lot of help from God. I came
through the wars there. Most rational
people will interpret these events as a dire warning from the body to the mind that
it is time for a lifestyle change, but just because people have the ability to
reason does not preclude that they use that ability. In spite of the health tragedy, the album is completed, and Bearville releases in January of 1981. It will prove to be a tough sell to fans of the once great blues man though. This writer can't help but wonder if at some point, the marketing department at Bearsville is at a loss for what to do with the album. Then in a desperate attempt to put a positive spin on it, conjure up the idea of masking its obvious weakness by comparing it to his ground breaking album East West by calling it North South. It is a nice try, but no one is fooled by the marketing shell game.
Firstly, the album has none of the gutsy boldness of East
West, or as one critic laments, Butterfield's 1980 album North-South
was neither bold or brash, just sterile and irrelevant. Only the slow closer
Baby Blue sounded like authentic Butterfield. Then there are other critics who dwell on its use
of strings, synthesizers, and pale funk arrangements, or use words
like fluff to describe the contents of North
South.
In an
effort to bring some context to the next criticism, it might be useful for
readers who are not familiar with 70s pop to take this short digression.
By 1981, the dance music trend known Disco
has run its course in U.S.. Part of the reason for its demise is because of a
nationally run campaign by radio stations, and trade magazines which often pokes
fun at the pop music as being too artificial.
It isn't long before kids are wearing t-shirts emblazoned with loud insult such
as Disco Sucks. So, by 1980, the word
Disco is a word millions use to insult,
not compliment, an artist's music. This relates to North South because there are critics who hurl the ultimate
insult at it. They take it one step further than just calling it Disco pushing it to next level calling it Bad Disco. For an artist
of Butterfield's caliber, such criticisms
must be devastating. Histrionics aside, North South is technically
excellent, and actually boasts some great grooves like Get Some Fun Out of Life.
There are not many positive reviews of North South,
and some critics seem more disappointed with the audacity of Butterfield's willingness to
deviate so far from his established persona as a blues man of great distinction.
The final nail in the coffin for his new
album is when David Fricke pens this one star review for Rolling Stone, Considering
that East West is the title of one of the best albums Paul Butterfield ever
made, it's ironic that North South should be the title of his worst.
The combination of Butterfield's blues savvy and former Al
Green producer Willie Mitchell's once magic R&B touch undoubtedly looked
good on paper. But Butterfield's singing is barely a smoky shadow of
its old husky roar. Though the artist can still blow blues harp with the
same spirit and soul he displayed he displayed in his Butterfield Blues Band
days, there simply isn't enough harmonica playing on North South to make
wading through Mitchell's anemic production, the spineless arrangements
and hopelessly lame material.
Catch a Train, Slow Down, and the nonsensical Footprints on
the Windshield Upside Down are lukewarm funk, with Butterfield and
his harp fighting a losing battle against an army of clichéd horns and
strings. The star's one harmonica showcase turns out to be a syrupy
instrumental ballad , Bread and Butterfield. And his token
blues workout is - of all things - a Neil Sedaka number, Baby Blue, which
closes the record. It's a sorry ending to a truly sad LP. The problem with album is that, it is the right
material, just recorded by the wrong artist at an inappropriate time.
In an effort to promote album sales Bearsville releases Living
in Memphis/Footprints on the Windshield Upside Down in the U.S., and they even attempt
to crack the European market with I Get
Excited (Me Excito) and Bread
and Butterfield, but nothing
gains traction. Sadly, in the minds of critics Paul Butterfield is no longer seen as a
trailblazer in American music, only an opportunistic follower of passé trends.
In spite of his doctor's advice, Butterfield does mount a
tour with a five piece band, often with his girlfriend on keyboards, even
sporting matching black t-shirts that advertize My Father's Place eatery in New
York, but even those shows are hit and miss. Similar to so many other artists
from the 60s who survive into the 80s, Butterfield is starting to feel the
financial pinch of dwindling audiences. He puts together a tightly planned one hour show that promoters
milk by taking in two audiences in one night. It is grueling way to make a
living any artist, but especially for a ill musician without a critically
acclaimed album to promote.
It is a testament to an artist's talent when people constantly
reach out to them with support for their art, but that encouragement is futile when the artist rejects it. The chronology of Paul Butterfield's mental and
physical decline seems to begin around the middle of the 70s when he loses
his artistic vision. Even the business acumen of Albert
Grossman can't seem to penetrate Butterfield's desire to self-destruct. The
obvious question is Why? Possibly, the New York's Lone Star Cafe owner Mort Cooperman shows some insight when says, Paul had the charm of a child, but he was always fighting these demons.... A
lot of people worked hard for him, because he was their hero, but he was on a
self-destructive bent. It is a frustrating and emotionally
draining dynamic that millions of families and friends experience every day. Fortunately, Butterfield's his health and
career will take a turn for the better, but unfortunately, the worst is yet to
come. Stay tuned!